Seating Chart
Guest interviewer, Joe Lamond, CEO of NAMM, and Chuck Surack, Founder and CEO of Sweetwater Sound, explore the history and the customer service-oriented philosophy of the company.
When Chuck Surack first started his mobile recording studio out of the back of a Volkswagen bus in 1979, he realized his customers needed access to a wider selection of instruments, service, and support. To better serve them, Chuck started Sweetwater Sound with a focus on providing everything music makers needed – and more. From these humble beginnings, Sweetwater has grown into an industry leader serving millions of customers and employing a team of thousands.
